They take action
Reward purchases, signups, birthdays, anniversaries, referrals, and more.
Behavior worth repeating
loyalty that
turns into revenue
Stop paying to win the same customer twice.
Glow turns every Shopify order into momentum for the next one—with points shoppers understand, rewards they want, referrals they share, and VIP status they keep chasing.
Start free
Guided setup
Dedicated support
Earn Reward the actions that matter
Redeem Turn points into real value
Return Give the next order a reason
Built for the next purchase
Made for Shopify
The expensive gap after checkout
Your first order should not be the end of the relationship.
Acquisition gets a shopper through the door. Retention determines whether that work keeps paying off. Without a visible reason to return, even a happy customer can forget you by the time they are ready to buy again.
Glow makes the next step obvious. Customers leave checkout with progress, not just a receipt—and your brand stays connected to what they can earn next.
Turn orders into repeat business
A repeat-purchase system customers understand
Reward the action. Show the progress. Earn the return.
No scavenger hunt. No complicated explanation. Glow keeps the loyalty journey visible from the moment a customer earns points to the moment they redeem them.
They see progress
Customers always know their balance, available rewards, and what comes next.
Value they can understandThey choose you again
The reward creates a natural reason to return instead of starting the search over.
A relationship that compounds
Build my loyalty loop
Launch simply. Add sophistication when you are ready.
Turn every order into momentum
Make every purchase feel like progress, not a dead end.
A reward balance changes the question from “Where should I shop next?” to “What can I unlock if I come back here?” Glow gives customers a visible stake in choosing your store again.
Business
impact
The next purchase has built-in momentum before your next ad ever runs.
- Set the point rate that fits your economics
- Reward purchases, signups, milestones, and custom actions
- Use order rules and collection bonuses when you want more control
Points only work when the payoff matters
Give customers rewards they can picture themselves using.
Create a reward ladder with an attainable first win and bigger reasons to keep earning.
- Make the first win attainable with money off, percentage rewards, or free shipping.
- Make the next win memorable with free products that encourage discovery.
- Keep value flexible so the reward feels generous without losing control of the margin.
Turn satisfaction into acquisition
Make word of mouth easy to share and easy to measure.
A recommendation already carries more trust than a cold impression. Glow gives every member a personal referral link, then rewards the outcome that proves value.
Business
impact
Happy customers become an acquisition channel you can recognize and reward.
- Reward the advocate, the new customer, or both
- Choose signup, first purchase, or repeat-purchase qualification
- Connect each new customer to the person who sent them
Absolutely the best loyalty program!! Very simple and the support is beatuful and efficient! Thank you!
Recognize the customers who matter most
Turn loyalty into a status customers want to keep.
VIP tiers make repeat behavior feel like belonging. Customers see how far they have come, what better benefits are ahead, and why continuing with your brand is worth it.
Business
impact Your highest-value customers get recognition before another brand
gives them a reason to leave.
- Create custom thresholds, names, colors, and point multipliers
- Reserve meaningful rewards for higher tiers
- Move members automatically as lifetime progress grows
One install. Multiple growth loops.
Repeat purchases. Better retention. More referrals. One connected program.
Install Glow free
Start with points. Turn on more when you are ready.
Loyalty that belongs in Shopify
Keep the program visible from storefront to checkout to POS.
Customers should not have to hunt for their points, rewards, or referral link. Glow brings loyalty into the places where customers shop and your team works.
- Across the storefront with the loyalty widget and product-page blocks.
- Through the buying journey at checkout, thank you, customer accounts, and Shopify POS.
- Inside daily operations with customer and order blocks for your team.
Simple enough to launch. Deep enough to keep.
Start with the obvious wins. Add precision as you grow.
Glow does not force you to choose between an easy first day and a capable year three.
- Shape the experience and economics with branding, language, earning rules, exclusions, and reward controls.
- See and activate what is working through program insights, Shopify Flow, Klaviyo, Mailchimp, and more.
- Keep your options open with imports, exports, APIs, webhooks, and custom earning actions.
A launch path that does not become a project
Go from installed to giving customers a reason to return.
Glow's setup flow keeps the first version focused. Launch the core loop, test it like a customer, then layer in the features that match your strategy.
Start my setup- 01Choose how customers earnStart with purchases and signup, then add the moments that fit your brand.
- 02Create the first reward ladderGive customers a reachable first win and a bigger reason to keep going.
- 03Match the experience to your storeSet the brand, message, placement, and customer-facing details.
- 04Test the full journeyEarn, redeem, and return as a customer before inviting the whole store.
What makes a loyalty program worth keeping
Do not choose the app with the most noise. Choose the one customers will use.
A program only creates value when customers understand it, your team can operate it, and the economics still make sense as it grows.
See Glow in the Shopify App StoreObvious to customersHow to earn, what rewards
are available, and what comes next are always clear.
Sustainable for the businessYou control point
rates, eligibility, reward costs, restrictions, and timing.
Connected to ShopifyLoyalty can follow the
customer through the places they already shop.
Ready for the next stageReferrals, VIP tiers,
integrations, analytics, APIs, and advanced rules are there when needed.
Backed by real supportDedicated help is
available when setup or strategy needs another set of eyes.
Pricing that follows your active member base
Start at $0. Upgrade when the relationship grows.
Every standard plan includes the loyalty foundation. Choose the amount of active-member room your store needs today.
Full feature comparison
Plan selected. See what is included.
Paid plans include the same complete loyalty toolkit. Choose the active-member capacity that fits now.
| Compare | Free | Sprout | Startup | Traction | Growth |
|---|---|---|---|---|---|
| Active members | Up to 50 members | Up to 500 members | Up to 2,000 members | Up to 6,000 members | Up to 12,000 members |
| Points, rewards, referrals & VIP | |||||
| Branding & translations | |||||
| Analytics & member management | |||||
| Email, integrations & API | Limited | ||||
| Orders | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Dedicated support |
Choose a plan above. You can change plans as your active member base grows.
Start free on Shopify
More than
12,000 active
members?
Custom plans start at 17,000 members.
Start at $174 per month, then add 5,000 active members for $25.
Already have customers or another program?
Your loyalty strategy should move forward—not start over.
Import existing customers and loyalty data, keep access to exports, and use dedicated support to map the cleanest path into Glow.
- Bring customer data inStart with the audience you already earned.
- Get help when it mattersWork through setup and migration questions with dedicated support.
- Keep your data usefulExport and connect loyalty information as your stack evolves.
Questions before you install
Know what happens after you click.
Glow is designed to launch simply, then open up as your program becomes more ambitious.
Install Glow freeCan I start with a simple points program?
Yes. Most stores begin with points for purchases and signup, then add rewards, referrals, birthdays, VIP tiers, or advanced rules after the core experience is tested.
What rewards can customers redeem?
You can offer fixed or percentage discounts, free shipping, free products, and flexible rewards, with controls for eligibility, minimums, limits, and VIP availability.
Where can customers see Glow in Shopify?
Glow supports the storefront, product pages, customer accounts, checkout and thank-you experiences, Shopify Admin customer and order records, and Shopify POS. Availability can depend on your Shopify plan and configuration.
Can I bring an existing loyalty program with me?
Glow includes customer import and data tools. The right migration path depends on what your current provider can export, so support can help you map the cleanest move.
Will the program match my brand?
Yes. Customize customer-facing colors, language, reward names, messaging, emails, placement, and other experience details.
Can Glow become more advanced later?
Yes. Add collection bonuses, order rules, multipliers, integrations, custom earning actions, analytics, APIs, and webhooks as your strategy matures.
What if I need help setting it up?
Glow provides dedicated support and a guided setup flow. Start with the simplest useful version, test the customer journey, then ask for help as you add more sophistication.
The first order is already hard enough
Make the next purchase easier to win.
Install Glow and give every Shopify customer a visible reason to return, spend again, bring a friend, and keep choosing your brand.
Add Glow to Shopify Start free · Guided setup · Dedicated support